the power of the subconscious mind.

Your subconscious mind is the great creator. It holds the power to run your body's automatic functions, store memories, and shape your reality, all without any conscious input from you. The power and the problem is that it will create exactly what it's programmed to create.

If you're not satisfied with where your life is right now, there's a strong chance the beliefs running it aren't even yours to begin with. Your subconscious is operating off code written by your parents' fears, your siblings' opinions, and your third-grade teacher's world view. The programs shaping your identity were installed before you were old enough to decide whether you agreed with them, and they've been running ever since.

Your subconscious mind doesn't ask whether any of those beliefs still benefit you. It just creates. Faithfully and precisely, exactly what it was programmed to create. But right now, I'm handing you the playbook on how to reprogram your own subconscious mind with what you want to experience for a change.

The power you're working with is nearly omnipotent. Your subconscious never sleeps, and it never deletes. It kept the moment you got laughed at in class for giving the wrong answer. It also kept the teacher who pulled you aside and told you that you had a gift. It recorded the first time you fell in love and exactly how that person made you feel, and it recorded the heartbreak that came after, writing the code that told you to never let anyone get that close again. The backhanded compliment someone made about you that you laughed off in the moment? Still on file. The genuine compliment that you received at exactly the right time and changed how you saw yourself? Stored right next to it.

It kept all of it, the wins and the losses, the people who built you up and the ones who tore you all the way down. Your subconscious doesn't sort through what's useful and what's harmful. It just holds it all and creates from it.

Your identity — who you are, what you're capable of doing, what you deserve to receive in life — is locked behind the door of your subconscious mind. And it's not coming out on its own. You need the key.

That key unlocks everything your family programmed you to believe about money, success, and relationships. Everything school taught you about your intelligence and your place in the world. Everything society told you about people who look like you, talk like you, and come from where you come from. All of it is locked inside and running in the background, in that task manager just like Windows 95.

The only way to unlock that door where all of these memories are stored is to enter within. Within your mind and the heart connected to it. That's the location of every problem you've been trying to solve, and it's also the location of every solution you've been searching for. So get your pen and paper out and get ready to take notes this time, because we're going to get started on wiping this hard drive of every belief that someone else stored on it so you can finally access the best realities you know you deserve.

The Key of Knowledge

I want you to picture something with me.

A single match can light a stick of incense and fill a room with a scent that calms your mind, or it can set a house on fire in a deliberate act of arson. Same match, same flame, same power, and two completely different outcomes.

The power of your subconscious mind belongs to you and only you, and how you use it is what makes it a constructive or destructive force in your life. The same force that builds can destroy.

There is only one power. One. And the question was never about the power itself — it's always been about how you use it.

Think about electricity. The same current that powers the lights in your home, charges your phone, keeps the hospital equipment running, and keeps the city alive at night — that same electricity will kill you if you don't know how to handle it. It doesn't care about your intentions, and it doesn't ask whether you're a good person or a bad person before it responds. It just does what electricity does.

Now take that power and put it in front of an electrician, someone who studied it, someone who understands how current flows, where the resistance is, and how to direct the energy safely from one point to another. That person can light up an entire city block. They can wire a building that serves thousands of people. They can take something invisible and dangerous and turn it into something useful that improves lives.

Take that same power and put it in the hands of someone who never studied it, never respected it, and just grabbed the wires because they assumed they could figure it out, and they'll burn the building down. Or worse, they'll electrocute themselves before they even get started. Same power, same electricity, and a completely different outcome based on the understanding of the person holding it.

The same rules apply to your subconscious mind. The power running through you right now is neutral. It's just responding to whoever is at the controls. When you use that power without understanding what it is or how it operates, you misuse it, and misused power always produces destruction even when you had the best intentions going in.

The Faithful Servant

Let me break down the modus operandi of the subconscious mind so you understand what you're working with.

Your subconscious mind never sleeps. It's running right now while you're reading this. It was running last night while you were fast asleep, and it'll be running tomorrow whether you think about it or not, whether you ask it to or not. And it remembers everything you've forgotten — every experience, every conversation, every emotion you felt and cherished, and every single one you buried. Your conscious mind let those things go so it could move on to the next day, the next week, but your subconscious stored them away and kept them on file.

It's no different than the hard drive on your personal computer. Your conscious mind is what you see on the screen facilitated by the RAM — the apps you're clicking on, the documents you're actively working on, the browser tabs you have open. It's the temporary workspace where you process what's happening right now. Whatever you're actively thinking about, deciding, or paying attention to at this moment, that's your conscious RAM working. It's fast, but it's limited, and it can only hold so much at once before something has to get moved or deleted. But the hard drive? That's where everything is actually stored. Every file you've ever saved, every program you've ever installed, things you forgot you downloaded years ago, even the operating system itself, still sitting there, still taking up space, still affecting how everything runs. That's your subconscious mind doing what it does.

Remember those old Windows computers back in the day? You'd hit CTRL+ALT+DEL and pull up the task manager and see all those programs running in the background that you didn't even know were open. Except to the subconscious, beliefs are programs. They're running whether you're aware of them or not, shaping how you operate when it comes to money, love, and your self-worth. And everything running in that subconscious — the problems and the success — came from one place: the conscious mind.

Ten percent of your mind is your consciousness. That's it. The part of you that's actively reading this right now, making decisions, calling the shots, thinking through problems — that's the small slice you have direct access to.

The other ninety percent is your subconscious. Think about everything that has to happen just for you to walk across the room you're in. It's a damn miracle just for you to do that. Your brain is calculating balance, sending signals to dozens of muscles, adjusting your posture in real time, monitoring your breathing, keeping your heart beating, regulating your temperature, and digesting that Chick-Fil-A you just devoured, all at once, all without you thinking about a single bit of it. You're not consciously telling your lungs to expand and you're not giving orders to your digestive system to process those chicken fingers. That's the ninety percent handling business in the background while your ten percent is busy worrying about what to eat for dessert.

You've heard of tithing in the church, right? Giving ten percent of your income. Of course, you were taught it was about money. But what if tithing is actually an allegory for the mind? What if it's about surrendering the ten percent of your conscious mind in order to give clear, direct messages to the subconscious, giving up the illusion that the small, visible part of you is in control of your reality so you can access the power of the larger, invisible part. That's a different kind of offering, now isn't it?

The subconscious mind is the faithful servant, a loving wife that will give birth to any desire you see fit to receive. It does whatever it's told and follows orders without questioning them. The master is the small, insignificant conscious mind. It looks like nothing compared to the size and power of what it commands, but it's still the one giving orders.

Look back into history because it proves this principle over and over. Some of the most powerful leaders and influential figures in human history were physically small. Napoleon Bonaparte stood five foot six. Alexander the Great — the man who conquered most of the known world before he turned thirty — same height, five foot six. Tadashi Yanai, the richest man in Japan, stands five foot four. Queen Victoria ruled an empire that spanned the globe and she was barely five feet tall. Joan of Arc led armies into battle at five foot two. Coco Chanel, who built one of the most powerful fashion empires in history, stood under five foot five. Kevin Hart is a powerplayer in Hollywood and stands at five foot five. Jeanie Buss owns the Los Angeles Lakers standing at a whopping five foot seven, meanwhile LeBron James, her six foot eight superstar, works for her.

Small stature and massive influence. The size of the master has nothing to do with the power of what it commands. That's your conscious mind. It looks insignificant compared to the vast machinery of your subconscious, but it's still the one at the controls, still the one installing and deleting the programs.

Your own subconscious isn't holding you back. It's doing exactly what it was designed to do — serve faithfully. The same power within you that brought misfortune can bring fortune, and the same system that created limitations can create expansion.

Remember, Remember

You've forgotten most of the things that have happened to you up until this point, especially the painful ones. Your conscious mind let them go so you could keep functioning and keep moving forward with your life — surviving to see another day. The brain protects you from carrying the full weight of every negative experience you've ever had and it buries the details so you don't mentally collapse under the weight of them.

It filed those experiences away in a place your conscious mind can't easily access, and your body keeps the score. That tension in your neck when you're about to take a risk you've failed at before. That knot in your stomach right before a difficult conversation about boundaries with someone you love. That tightness in your chest when an opportunity shows up that feels too good for someone like you. That's stored data expressing itself through your behavior.

You've asked yourself the questions. We all have at some point, including myself at various points in my own life. Why can't I do this? Why can't I win? Why can't I get what I want when other people seem to attract it so easily?

The answer is simpler than you may want it to be. You've been programmed to fail. Somewhere along the way — probably before you were old enough to spell your own name — your subconscious mind was coded with instructions for you to stay in your lane, to play it safe, to settle for less. And your subconscious saw to it that those instructions were followed. I used this knowledge to change my own life in every area and to teach thousands of others to do the same, so the light is at the end of the tunnel if you choose to keep going.

So, the subconscious mind: how do you control something that remembers everything you forgot?

You lie to it.

And I mean it. Lie your ass off. Tell it big lies and tell it little lies. Feed it the story you want it to believe until it believes it, and your reality will shift to match.

I know that sounds counterintuitive, but shift your perspective. You were taught your whole life that lying is wrong, that honesty is the highest virtue, that truth should always come first. But your subconscious mind doesn't know the difference between what's true and what's false. It can't fact-check and it can't verify. It just accepts whatever gets delivered to it with enough repetition and feeling.

All of the negative things that haven't even happened yet are lies you told yourself. Before you walked into the job interview, you told yourself they probably wouldn't like you anyway. You've been dating someone who adores you for months and you've convinced yourself you're just one of many options for them. Your business is set to thrive next quarter and you've already told yourself you're not ready to capitalize on it just yet. You're ready to take on that promotion at work but you talked yourself into going back to college to rack up more debt for another degree you don't need just to feel qualified. Every negative outcome you've rehearsed in your head before it even happened — that's a lie you fed your subconscious. So why not flip the dynamic for a change?

Your conscious mind knows the truth. Your conscious mind knows about the revenue problems, it knows your relationship fell apart, it knows you got passed over by the client of a lifetime, and it knows the business might be in the red. The conscious mind deals in facts from the past — what happened, what's happening, and what the current evidence shows.

But the subconscious only knows what it's programmed to believe, and it doesn't care whether that programming matches your current reality. It will build from whatever blueprint it's been given, accurate or otherwise.

That's exactly what affirmations and visualization are doing. You're lying to your subconscious mind deliberately and strategically. You're telling it something that isn't true yet until it becomes true — I am wealthy, I am confident, I am successful, I am in a loving commitment — and you're repeating it with feeling until it's accepted as fact. You're feeding it an entirely updated operating system before these very same events are downloaded into your reality.

This is engineering and physics I'm talking about. Cause and effect. You're lying to your subconscious to reshape your reality, and you just keep feeding it those good visions until it has no choice but to build from them. That's how new beliefs get installed. You tell the lie long enough, with enough conviction, and eventually your subconscious doesn't know it was ever a lie. It just starts creating from the new instruction.

The doorway in is through your conscious mind. That's the entry point. You use your conscious awareness to deliver new instructions, but those instructions have to come wrapped in feeling. Thought opens the door, and emotion walks through it.

The Exercise

Let me give you an exercise you can do right now. Pause whatever else you're doing and actually do this with me.

Think about something you're struggling to achieve, a goal that keeps slipping out of your hands, a level you can't seem to break through no matter how many times you try, an area of your life where you put in the work but the results never match the effort. Got it? Good. Hold that in your mind.

Now identify the feeling that shows up in your mind and body when you think about it. The frustration, the fear, the hesitation that pops up before you even get started. Where do you feel it? Locate it in your body because that feeling has an address.

Now trace that feeling back. Where have you felt this before? Maybe it came from a parent who told you to be realistic and give up on your dream. Maybe an older brother or sister who made you feel like you weren't as smart or cool as them. Maybe a teacher who said something offhand that stuck with you longer than it should have. Follow that feeling all the way back to your earliest memory of experiencing it, and that's where the program was first installed. That's the original code that's still running your life decades later.

The only way to get these programs out is to unlock the door they're locked behind and allow them out. You can't delete what you won't acknowledge and you can't overwrite what you refuse to look at. The beliefs have to come up before they can come out.

What's at Stake

Before I let you go, I need you to understand what's at stake here.

Everything we talked about today — the seeds, the programs, the beliefs running in the background — it's all triggered deep within your subconscious mind. And if the subconscious mind is handled improperly, it can and will destroy everything you love. I'm being serious. It will sabotage your finances, it will poison your relationships, and it will keep you stuck in cycles of frustration and failure that you can't logic your way out of. And it won't stop with you. The same unresolved programs you carry will spill over into the lives of your partner, your friends, and your children, repeating the same cycle that you were caught up in yourself. But armed with this knowledge I'm handing you, you're breaking that cycle today.

So while you're going through the new year to meet the new you, with all due respect, shut the f*ck up. You know that's my formula for success. Never break the bond between your conscious and subconscious mind in order to receive external validation for what you're going to do and how you're going to do it. Don't tell the world who you're becoming — show us.

Now that you understand the subconscious, you accept that this is how it works, how it stores information, and how you can reprogram it with your new instructions, everything is going to change to match your new programming. You can give yourself the joy you've been chasing in achievements and now those same accolades will be drawn to you. You can access a peace within that magnetizes more peace into your life. You can experience a love for yourself first that makes you undeniable to the person you long for. And it doesn't stop with you either. That energy, that clarity, that grounded power — it touches everyone who crosses your path. Your family feels it, your clients are drawn to it, your relationships transform because of it, and you become the living, walking, talking proof of your own power.

Thank you for reading.

-Shaun